AI-powered AdTech company Retinaad has launched RetiMetrix AMP and RetiTrak AMC, innovative AI solutions designed to enhance billboard monitoring, provide real-time audience data, and improve campaign integrity. The unveiling took place in Lagos, addressing long-standing industry challenges such as lack of data, poor audience measurement, and absence of independent media monitoring.
Founder and Chairman Abi Iderawumi highlighted the global competitiveness of the technology, emphasizing its ability to capture real-time reach, gaze-through rates, and demographics across various media, including billboards, TV, radio, and social platforms. RetiTrak AMC ensures advertisers achieve compliance, while RetiMetrix AMP delivers precise audience analytics.
Advertising Regulatory Council of Nigeria (ARCON) Director-General Olalekan Fadolapo, represented by Susan Agbo, praised the initiative for aligning with global best practices, stressing the necessity of AI in modern advertising. ARCON pledged full support for Retinaad’s innovations, emphasizing the importance of empirical, AI-driven data in media tracking.
Retinaad CEO Manoj Vashisht noted that these advancements will enhance transparency, boost media sales, and help media owners better understand and reposition their assets, strengthening Nigeria’s competitiveness in the global advertising landscape.
