The 10th season of Big Brother Naija officially launched on July 26, 2025, with returning host Ebuka Obi-Uchendu unveiling the first four housemates of what promises to be another electrifying edition of the show. This milestone season is themed “10/10”, celebrating a decade of BBNaija drama, and it comes with a record-breaking ₦150 million grand prize for the eventual winner. The show will be broadcast live 24/7 on Showmax and is expected to conclude on October 5.
The first four housemates introduced Zita, Ayomide, Sultana, and Doris each came with unique personalities and bold statements. Zita, 24, described herself as “real, authentic, beautiful, and brainy,” and vowed to leave a lasting legacy in the house. Ayomide, 23, added a flirtatious flair, boasting of her looks and charm, and hinted at romantic drama throughout the season.
Sultana, a 25-year-old plus-size model from Adamawa, stood out with her confident declaration of unpredictability. She noted she wasn’t the typical BBNaija contestant and promised to bring something fresh to the table. Meanwhile, Doris entered with a commanding presence, describing herself as “intensely single” and ready to dominate her space with confidence and energy.
With alliances, drama, twists, and evictions expected over the coming weeks, fans across Africa are bracing for an exciting ride. The show’s theme and lineup suggest that BBNaija Season 10 aims to raise the bar, delivering premium entertainment while spotlighting bold and diverse personalities.
