According to the Google search engine’s annual Year in Search report for 2025, Former President Muhammadu Buhari, Kogi Central Senator Natasha Akpoti-Uduaghan, and the viral toy sensation, Labubu, dominated Google searches in Nigeria in 2025.
The report sheds light on the key events, personalities, and trends that shaped Nigerian internet activity, from political developments to viral cultural phenomena.
Buhari’s passing was one of the most significant events, triggering a surge in searches related to his political career and legacy. Additionally, the rising political profile of Senator Natasha Akpoti-Uduaghan captured widespread attention, reflecting growing public interest in Nigerian politics. Other notable deaths, including those of Super Eagles legend Peter Rufai and Pope Francis, also generated substantial search activity.
In entertainment, the viral Labubu toy became a national sensation, with the question “What is Labubu?” topping search queries. Nigerians also expressed strong interest in music and film, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz and Nollywood director Kemi Adetiba, whose series To Kill a Monkey was the most searched local show of the year, gaining significant traction.
The report also highlighted technological trends, including searches for the latest iPhone 17 and popular budget phones. Food and lifestyle searches reflected a diverse and adventurous palette, with Nigerians seeking recipes for dishes like chinchin, lasagne, and Chinese rice. Google’s report reflects how Nigerians engaged with a wide range of topics, from global events to local cultural trends, throughout 2025.
